exA-Arcadia PTE., LTD. and its group companies (“exA-Arcadia”, “we” or “us”) respect your privacy. This privacy notice (“Notice”) explains who we are, how we collect, use and share personal information about you, and how you can exercise your privacy rights.
This Notice covers personal information we collect:
exA-Arcadia ADCELERATE is an ad network providing a technology platform (“Platform”) for Clients that want to advertise and/or monetize their coin operated products. Our “Clients” include “Advertisers” that wish to distribute ad content through the exA-Arcadia Platform, and “Advertisers” who want to display relevant ads to end users (“End Users”) of third party applications (“apps”) that use our SDKs, APIs, hosted video advertising platform and/or any of our related advertising tools (collectively, the “exA-Arcadia Ad Services”).
Advertising revenue helps keep arcades running. We work hard to ensure that the ads that pay arcade location’s bills are interesting, relevant, and safe for End Users.
This Section describes how exA-Arcadia uses information we receive from End Users (“you”) of apps that use the exA-Arcadia Ad Services.
When you visit an app that uses exA-Arcadia technology, we use and deploy “tracking technologies” (see Section 2.3, below) to automatically collect certain information about your device. Some of this information (including for example, your IP address and certain unique identifiers), may identify a particular computer or device and may be “personal data” in some jurisdictions, including the EU. We collect this information the first time exA-Arcadia’s SDK is initialized on a coin operated machine. Note, however, that exA-Arcadia’s Ad Services do not collect any information that that enables us to identify End Users personally (such as your name, address, or email address).
We may also combine, merge, and/or enhance the information we collect about your device, including the personal data, with information we may collect about your interactions with other coin operated machines and ads served through exA-Arcadia’s Platform, or with information collected from our Clients and third parties (such as data providers). This may include, for example, mobile device IDs, demographic or interest data, and content viewed or actions taken on an app to help make the ads served to you more relevant while limiting your exposure to less relevant ads. We (or our third party partners) may also use this additional information to undertake “user matching,” which means that in addition to the ID an End User has been assigned in our system, we may also receive a list of unique IDs our external partners or Clients have assigned to an End User.
There may also be situations where exA-Arcadia’s SDK is not incorporated into the coin operated machine, but we still receive some of the same data listed above in order to respond to an Ad request from a coin operated machine.
We use the information we collect (sometimes in combination with information provided and sourced by independent validation partners) for a variety of business purposes. For example, we use the personal information we collect for the following purposes:
We use standard tracking technologies to collect information automatically from your device so that our backend operations can use it to perform many of the functions described in “How do we use your information?” above. To opt out of our use of such technologies, please follow the instructions for opting out in the apps, as described in “Opt-Out Choices” below.
You can opt out of having your information being used by exA-Arcadia for performance-based advertising by accessing your mobile device settings and following the most recent published instructions. If you limit ad tracking, you will still see advertisements (even ones sourced from exA-Arcadia’s network), but exA-Arcadiawill no longer be able to use the personal information described above in Section 2.1 to serve you with more relevant ads. In addition, the advertising identifier (along with any information collected about that identifier) that was previously assigned to you will also be disassociated. This means that if at a later stage, you decide to opt back in, we will not be able to use any of your past information, and you will for all practical purposes be a new user to our system. You may also stop the collection of location information by particular apps by changing the preferences on your mobile device.
Please see Section 4.1, below for information concerning how exA-Arcadia shares the information collected.
exA-Arcadia is not responsible for the information practices of our Clients. We require our Clients to comply with all applicable laws and regulations and to provide End Users with notice of the collection of data for advertising purposes as outlined in this Notice. We encourage you to review the privacy policies of apps you visit for information about those apps’ data collection and use practices.
Our Clients are responsible for ensuring that their mobile apps comply fully with applicable children’s data privacy protection legislation, such as the United States’ Children’s Online Privacy Protection Act (“COPPA”), including where relevant by obtaining parental consent prior to the collection of personal information. With respect to COPPA specifically, we rely upon our Advertising Clients to confirm whether or not their app is subject to COPPA. As required by COPPA, exA-Arcadia will enable a flag in our system such that the End User’s device history is disassociated, and the only End User “personal information” used by the exA-Arcadia Ad Services would be Publisher-specific unique digital identifiers (e.g., IP address and device identifiers) to support exA-Arcadia’s internal operations.
This Section describes how we collect and use Information in the usual course of business, including through our websites (such as http://exa.ac/ or any other website on which this Notice is posted) and other corporate services, web portals, and dashboards we make available to our Clients and End Users (collectively “Websites”), as well as in connection with our events, sales and marketing activities.
We use the information we collect or receive to:
Please see Section 4.1, below for information concerning how exA-Arcadia shares the information collected.
We may disclose your personal information to the following categories of recipients:
You have the following data protection rights:
Please note that because most of the information we store can only identify a particular browser or device, and cannot identify you individually, you will need to provide us with some additional information to enable us to identify the personal information we hold about you and ensure that we accurately fulfill your request.
If you are an individual from the EEA, our legal basis for collecting and using personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we normally rely on our legitimate interest to collect personal information from you, except where such interests are overridden by your data protection interests or fundamental rights and freedoms. Where we rely on our legitimate interests to process your personal information.
In some cases, we may rely on our consent or have a legal obligation to collect personal information from you, or may otherwise need the personal information to protect your vital interests or those of another person. If we rely on consent to collect and/or process your personal information, we will obtain such consent in compliance with applicable laws.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the details provided under the heading “Contact Us” below.
This Notice only applies to the exA-Arcadia Websites and exA-Arcadia Ad Services. We are not responsible for the privacy practices or disclosures of websites, developers, or apps that use or access the exA-Arcadia Services or exA-Arcadia Ad Services. In addition, ads within the exA-Arcadia Platform may contain links to third-party websites and apps. Any access to and use of such linked websites or apps is not governed by this Notice, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties.
We use appropriate administrative, organizational, technical, and physical safeguards to protect the personal information we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and to help ensure that your data is safe, secure, and only available to you and to those you provided authorized access. Specific measures we will use include hashing and pseudonymization of data prior to storage. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so you should take care in deciding what information you send us in this way.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such data or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
1. If you are an End User, we typically store the personal information we collect about you, such as your IP address and other information described above, for 13 months from the date of collection before we delete, overwrite, or anonymize that data, unless we are required to keep it to comply with a legal or audit obligation.
Please contact us at email@example.com if you have any questions about the information we collect and/or how we use the information we collect.
The exA-Arcadia Ad Services and exA-Arcadia Websites are provided, supported, and hosted in the United States. If you are using the exA-Arcadia Ad Services and exA-Arcadia Websites from outside the United States, be aware that your information may be transferred to, stored, and processed by exA-Arcadia in our facilities and by those third parties with whom we may share your personal information, in the United States and other locations including Tokyo and Singapore, where we have offices. These countries may have data protection laws that are different to the laws of your country.
However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Notice. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request.
exA-Arcadia will review and update this Notice periodically and will note the date of its most recent revision above. If we make material changes to this Notice, we will notify you either by prominently posting a notice of such changes prior to implementing the changes or by directly sending you a notification. We encourage you to review this Notice frequently to be informed of how exA-Arcadia is protecting your information.
If you have questions about our privacy practices, or would like to make a complaint, please contact us by email at firstname.lastname@example.org or by post using the details provided below:
exA-Arcadia PTE., LTD.
Important note: If you are resident in the EEA, the “data controller” of your personal information is exA-Arcade PTE., LTD.